Christopher Bailey put forth a stellar collection for Burberry Prorsum in London this past week. A collection that was so perfect, the only problem, as Sarah Mower wrote, was deciding which jacket to buy first. This is a new kind of problem to have during fashion week. For the first time ever, the outerwear was available to pre-order (for three days only) on Burberry's website as the collection was coming down the runway. Brilliant retail scheme or pioneering clothing disaster?
This is just one of the many changes that have happened in this industry in the past three to five years. Instead of being front row to see a collection, designers are now streaming the show on the web, opening up the collection to potentially millions of people. Instead of waiting to read reviews by Cathy Horyn or Robin Givhan in the newspaper, fashion-enthusiasts can now sign on to their favorite blog and read about the collection as it's happening, or as soon as it has ended. It seems that high fashion has truly become democratized. The industry is changing more now in this decade than it did in the previous fifty years.
Only time will tell if Christopher Bailey's retail genius will be the future of fashion shows, but for now I must say that the clothing at Burberry was utterly perfect. Every piece was supremely wearable and would work in any closet. There were textured skirts, coats in every conceivable structure and fabric, thigh-high boots that you could *gasp* actually wear, and amazing mustard dresses with cool rouching details. It was the most perfect and complete collection I've seen in a long time.
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