Liu Wen Looks Nothing Like Herself in the New Estée Lauder Ads

Liu Wen recently became the first Asian to sign with cosmetics giant Estée Lauder, so the fashion world has eagerly awaited a glimpse of the new ad campaign. I really love Liu Wen. She is absolutely stunning on the runway and has a classically beautiful face. It's also fantastic to see the fashion world becoming more racially diverse. I think Estée Lauder was truly lucky to land her as a representative of their brand. However, I was a little disappointed with the ad campaign upon first glimpse in The Cut. She just looks nothing like herself! Maybe it's that fuchsia lipstick or the commercial styling, but she doesn't have that radiant, natural look that she typically exudes.

What do you think of the ad?

There's no doubt that she is beautiful, classy, and worthy of the campaign. But, in comparison to a recent look from the runway (below), you might see why I was ever so slightly disappointed.

Here she is at Stella McCartney, beaming with a natural glow. Maybe the ad campaign is just a little too "glamazon" for my taste. When you're this beautiful naturally, do you really require all of that makeup?

What do you think about the ad campaign?

(**ad image courtesy of The Cut at http://nymag.com/daily/fashion/2010/10/behold_liu_wens_first_estee_la.html

Stella McCartney image courtesy of style.com**)