Visitors to the new beauty website, "Into the Gloss," can be forgiven for thinking that the page resembles the clean, organized layout of that other fashion powerhouse website, Vogue.com, for the site was created by Vogue alumna, Emily Weiss. What makes Into the Gloss such a unique site is that it combines elements of beauty, style, and personal adornment with a high-fashion, yet relaxed feel. There aren't many websites run by individuals that can attract the likes of Sally Singer, Anna Della Russo, Karlie Kloss, Genevieve Jones, and Arizona Muse, just to name a few. Yet, Into the Gloss provides interviews, photos, and commentary from some of the fashion industry's leading professionals. I've also noticed that Derek Lam has commented on the site. Not too shabby, eh?
Into the Gloss creator Emily Weiss interned with Teen Vogue before leaving for the greener pastures of Teen Vogue's older sister, Vogue, where she worked as a fashion assistant. I haven't noticed her name on the recent masthead, but I believe she may still be contributing or freelancing for the publication. Either way, she received great support from Vogue when she launched the site late in 2010. Since then, the blog has featured new makeup from Chanel, Lancome, and Revlon; makeup and beauty advice from insiders like Vogue's Kelly Connor and Marie-Amélie Suavé; and new products from Korres and Breydo Parfums.
Being associated with Vogue certainly means that Ms. Weiss is privy to many products and people that someone with a different kind of professional background truly wouldn't be. She hears and sees what is new first. So, if you're interested in the inside scoop in the high-fashion world of beauty, Into the Gloss is the site for you. Since one never knows who or what will appear on the site next, it definitely makes Into the Gloss one to watch.
(** photo from intothegloss.com**)
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